Digital Marketing & Analytics Essentials

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    About Course

    Learn the core channels of digital marketing — search, social media, email and paid ads — and how to measure what works. This course focuses on practical, low-budget strategies that work for small businesses, training centers and freelancers.

    You will finish with a complete one-page marketing plan and a simple dashboard to track your results.

    What Will You Learn?

    • Define a clear target audience and message
    • Grow on social media with a content calendar
    • Run your first paid campaign on a small budget
    • Track results with analytics
    • Build a one-page marketing plan

    Course Content

    Marketing Foundations
    Audience, positioning and goals.

    Channels that Work
    Social, search and email.

    Measure and Improve
    Analytics and optimization.

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