Digital Marketing & Analytics Essentials
By Go Learn Academy
Categories: Marketing
About Course
Learn the core channels of digital marketing — search, social media, email and paid ads — and how to measure what works. This course focuses on practical, low-budget strategies that work for small businesses, training centers and freelancers.
You will finish with a complete one-page marketing plan and a simple dashboard to track your results.
What Will You Learn?
- Define a clear target audience and message
- Grow on social media with a content calendar
- Run your first paid campaign on a small budget
- Track results with analytics
- Build a one-page marketing plan
Course Content
Marketing Foundations
Audience, positioning and goals.
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Setting SMART Goals
Channels that Work
Social, search and email.
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Social Media that Converts
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Paid Ads on a Small Budget
Measure and Improve
Analytics and optimization.
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Analytics Basics
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Your Marketing Plan
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